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Areté: Activate Your Heroic Potential

Brian Johnson
$29.99

Areté by Brian Johnson is a transformative guide that integrates ancient wisdom, modern science, and practical tools to help readers activate their heroic potential and fulfill their destiny. Drawing on the concept of Areté, which translates to "virtue" or "excellence" in ancient Stoic philosophy, Johnson presents 451 bite-size, easy-to-implement ideas to empower readers in various aspects of their lives.

As a successful Founder and CEO, as well as a seasoned philosopher and teacher, Johnson distills decades of study, teaching, and coaching training into actionable insights aimed at helping readers achieve greater wisdom, discipline, courage, gratitude, hope, curiosity, and zest.

Through practical strategies and exercises, readers will learn to strategize and win in various areas of life, cultivate mental toughness, take action in the face of fear, live with appreciation, set clear goals, cultivate curiosity, and master the fundamentals of energy and wellbeing.


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